Today I entered girl heaven. A floral, lacey, chiffony, heaven.
For I was lucky enough to get to preview up-and-comer Gualuna’s debut line.
Gualuna is the brainchild of two Pakistani women, Wagma Ahmed and Seema Aftab, who have cleverly combined Western trends with Eastern detailing and craftsmanship. Wagma is based in Pakistan and designs the dresses, while Seema, her sister-in-law, is based in Scotland and in charge of organising orders and generating inspiration for designs.
The name, Gualuna, means ‘flower’ in the women’s native Pashto and floral motifs are key to the summery collection. Several of the dresses include beautiful hand-embroidery. These intricate designs are typical of the Quetta region of Pakistan, which provided Wagma’s inspiration.
Materials used include lace, chiffon, silk, linen and georgette, meaning the dresses have a beautiful flow to them. All of the dresses are mini length and sleeveless and come in swing, strapless and empire cuts. Gualuna have created the perfect summer party dresses that will carry from day to night.
I was able to try some of the dresses on. The saffron yellow of this dress really caught my eye, as did the intricate detailing to the bodice. One of the great things about Gualuna’s dresses is they are the perfect length for my petite frame.
Yellow dress with floral embroidery, £45
My absolute favourite was this floral silk design. The swing cut is flattering and stylish while the dress itself is so light and comfortable. The cut-out strap detailing to the back adds a subtle edge to this feminine piece. I can envisage it with strappy wedges for evening and with tights and chunky boots to toughen it up for daytime. Fabulous!
Brown and cream floral swing dress, £30
Their first collection may only just be complete but Wagma and Seema are already looking ahead to autumn and winter. They promise designs in luxurious lace and sumptuous velvet in time for the Christmas party season.
What is really special about Gualuna is that is lacks pretense and exorbitant price tags. Wagma is clearly a woman who appreciates beauty and has an eye for detail, resulting in this stunning debut collection that encapsulates a youthful elegance from both the East and West.
Designs can be purchased by emailing firstname.lastname@example.org